Score your Instagram BIO
Hey guys! 🤗✨
Instagram Bio Is the first thing people see, so you could say it’s the most important “real estate” on your profile.
Most people quickly scan your bio and photos before
deciding whether they should follow you, so having a
killer Instagram bio is a must if you want to attract new
followers and represent you and your brand in the best
way possible. 💬🙌🏻
You have 150 characters to explain who you are, what you offer, and why people should follow you - explain why you
provide VALUE. It either makes a good or a bad first impression of you and your business.
In this article, I’ll give you a checklist, where you can score your Instagram BIO and see what changes you should
make to step up your Instagram bio game.
Ready to take your Instagram bio from average to awesome?
⬜Professional looking profile photo. If you’re the face of your business (a solopreneur, photographer, coach, creative, VA...) then use a picture of yourself as your bio photo. If you’re not the face of your business, you might like to display your company logo in the profile photo section of your Instagram bio. (1 point)
⬜The handle is representative of you and your business. (1 point)
⬜The name includes a searchable term of who you are or what you do. For example: Name | Social media manager. (1 point)
⬜The BIO explains who you are and what you do and includes some niche specific keywords. (1 point)
⬜Contact for your followers to get in touch. (1 point)
⬜The link that leads to your website/blog/e-com store or a Youtube channel. (1 point)
⬜You have a CTA above the link, telling your followers why they should go there. (1 point)